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What You Should Know Before Starting Paid Advertising Online

by Businessgoogle adssocial media marketingWeb design

If you are looking to begin paid advertising online for your company, there are a number of factors that you need to consider to ensure it is done cost-effectively and to ensure you generate results. These include your monthly budget for advertising, the cost of the advertising platform – do they take a percentage of your revenue, for example, any management costs you have and costs to your company e.g. products, materials, delivery costs. 

When paying for advertising online, you need to know a monetary range of what you can spend, and what you need to get back to break even and then make a profit. This will give you a clear picture of all spending and will give you an informed approach to paid advertising activity.

Let’s take a look at how to break this down clearly.

What are your margins or Advertising Cost of Sales? (ACOS)

ACOS or Advertising Cost Of Sales determines how much you spend on advertising in order to generate $1 in revenue, and is a common metric that is used for Amazon sellers. Return On Ad Spend (ROAS) and ACOS are great metrics for PPC to see if advertising campaigns are profitable.

Your ACOS is calculated by taking your costs and ad spending and dividing it by your revenue. For example, if you launch an e-commerce campaign that generates $500 in sales, costing $25 in total, you then divide $500 by $25 and get your ACOS of 20% cost for every dollar of sales you make. This means you spend $0.20 for every $1.00 of revenue from that advertising.

Why You Need To Know Your ACOS

You need to know your ACOS in order to determine how successful your ad campaigns are and your level of profitability. To determine if your ACOS is profitable you need to know the break-even point of your individual products, service, and/or on a company-wide scale.

Break Even Point 

Your break-even ACOS is the amount you can pay out where you won’t make a loss on the sale, but you also won’t make any profit either. It’s a level that allows your business to keep running, appear to a wider audience without a focus on profit. Your break-even point helps you see whether you’re netting a gain or loss and paying people to buy your product at your own expense.


To determine the break-even point, start with your product and sale prices. Say your sale price is $10 and fees are $1, the cost of production is $2, delivery is $1 altogether you are paying $4 before the product is ever sold. You then take the $4 of cost from the $10 sale price and you’re left with $6. This is your profit before ad costs, or how much is generated each time you sell your product from an organic source, direct source, or source medium without any additional costs for ads. 

Your break-even ACOS is then $6 because if you spend all $6 on ads to get a sale and you have no other costs, and your expenses before advertising is $4 in upfront cost, you receive no profit or loss.

Custom Columns For Google Ads

There is a huge range of default metrics in the Google ads platform that allows you to evaluate performance but you can also create bespoke custom columns based on existing metrics in Google Ads.

Custom columns offer a convenient solution if you’re interested in seeing nonconventional data within the platform. ACOS is a metric often used for Amazon rather than Google ads that favor ROAS but why not have both options?

In order to create an ACOS column add a name then + Metric, Performance and cost then click the divided symbol and again + Metrics, Conversions this time and Conv. Value then click on data format and use numbers or percentages depending on how you want to show the data before clicking save. 

ROAS – Return On Ad Spend

ROAS stands for return on ad spend, a metric commonly used in marketing that measures the amount of revenue your business earns for each dollar ($) it spends on advertising. 

In some cases, it is used interchangeably with other metrics you may be aware of such as return on investment (ROI). In this case, the money you’re spending on digital advertising is the investment on which you’re tracking returns.

It should be noted that having a high return on ad spend does not necessarily mean a company is profitable, as there are many other expenses that have to be deducted before determining a company’s net profit margin. This metric does, however, show the existing correlation between advertising efforts and revenues.

Commonly ROAS is the key metric used to measure the effectiveness of your advertising efforts for e-commerce businesses. The higher your ROAS, the higher the level of profitability but profitability often contradicts the volume of revenue.

How to Calculate ROAS

As ROAS/(“Conv. value/cost”) is a key metric and is the focus of many marketing activities, you may assume it is a complex formula to calculate but fortunately, that is far from the truth. ROAS is your total conversion value/revenue generated divided by your total advertising costs of all ad interactions. The cost in this metric excludes interactions that can’t lead to conversions, such as those that happen when you aren’t using conversion tracking.

If it costs you $20 in ad spend to sell one product at $100, your ROAS is 500% meaning for each dollar you spend on advertising, you earn $5 back. The lower your ROAS, the increased chance of sales as you are saying you are willing to take less profitable sales and enter an increased number of auctions but then it is less profitable. 

Would you like more money in the bank, the chance of repeat customers, and general growth with the option to pull back to be increasingly profitable if needed or higher profitability on a smaller number of sales restricting your reach?

Top Tip:

What is your ROAS break-even point?

Any ACOS target can easily be converted to a ROAS using the following sum:

ACOS target into ROAS: 1 ➗ 0 . 2 ACOS number = ROAS

ACOS target = 20%

1 ➗ 0.20 = 5

ROAS target = 5 (500%)

CPA 

Cost Per Conversion (“Cost/Conv.”) or Cost Per Action/Acquisition shows the average cost of a conversion; it’s the cost divided by the conversions. Your conversions could be a range of different actions made on your site from calling, emailing, form submissions, downloads, and more. Some conversions may cost more than your target and some may cost less, but altogether you will have an average cost that you can not surpass without it becoming unprofitable. Your average CPA may fluctuate depending on a range of factors outside Google’s control, such as changes to your website or ads, or increased competition in ad auctions to social and economic factors. 

So if you get 10 leads a month spending $1000 on Google ads and out of those 10 conversions you turn one into a sale and 1 lead converts at a revenue amount of $1000 you are breaking even. Then you know the most you can pay per conversion in order to break even is $100 when only taking into consideration the advertising costs and not any additional margins. But if you then know it costs you a further $50 on average to get the sales across the line then you can spend $50 per conversion to break even. This might not take into account additional benefits to other traffic sources nor long-term value to your company. 

Then you can use target CPA bidding, a smart bidding strategy from Google, and for example, if you choose a target CPA of $50, Google Ads will automatically set your bids to try to get you as many conversions at $50 on average, some may be more and others less. Then to further enhance your bidding and help improve your performance in every individual ad auction, this strategy adjusts bids using real-time signals like device, browser, location, time of day, and remarketing lists to help optimize your performance. 

Estimated Revenue

Estimating revenue is difficult if not impossible as it is always an estimate or a prediction; unless you have a crystal ball or magic lamp you can’t say how Joe Blogs from Newcastle will convert at 3 pm on a Wednesday – Joe won’t know themselves. But we can react to data that shows conversions often happen at 3 pm in Newcastle on Wednesdays. With some data, you can estimate growth but it does NOT take into account seasonality, social or economic trends so again it is an estimate.

For example, if you know the average CPC of what you are bidding on and your estimated monthly spend you can then work out the number of clicks you should generate. From there you can estimate your conversion rate based on other channels and divide the number of clicks by the conversion rate to work out the number of leads of sales. You can then, on average, determine the number that converts to sales and by taking the average sales value, multiply them together to work out the estimated revenue. Finally, if you know your target spend and return/revenue you can estimate the return on investment and if it covers your bottom line. 

Google Trends is a powerful tool for displaying trends because it can allow us to explore different moments and how people react to those moments allowing you to predict market trends. For example, if a client sells air conditioning products, there is seasonal demand for the product range that is dependent on external factors outside of the marketplace. 

In the latter part of the graph, there’s a spike in search queries for air conditioning which demonstrates a sudden acceleration of search interest in this topic, in comparison to the usual search volume. So it is clear there has been a change, in this case, the weather has been the trigger caused by a heatwave. When you add the keyword “heatwave”, over the same period in the same location (UK), there’s a clear correlation between the increase in searches pertaining to air conditioning in relation to searches for a heatwave.

When you extend the date range it displays a wider trend over several years which will help predict when spikes may occur in the future if the other factors are the same. Looking at the past five years you can clearly see a pattern forming in the data that this result is not a one-off. 

The trend is that every time there’s a heatwave there’s also a large increase in interest in air conditioning, this kind of data analysis confirms external impacts on your market.

There is a range of factors that can and will affect your conversion rate that is out of your control; from competitors entering the marketplace, a shift in seasons creating a demand for shorts and t-shirts or coats, social factors like the World Cup, economic factors such as Brexit and events and occasions such as Black Friday or Fathers Day. 

Generally speaking, you will likely have peaks and troughs throughout the year so avoid reacting drastically too small changes without data to back it up and have a target range so you aren’t limiting yourself.

website development

Building Your Homepage For Success- Web Design

by with No Comment Businesssocial media marketingWeb designWebsite-speedWebsite-speed

Your website’s homepage is your digital shopfront. Just as people wander past a shop window and make the decision on whether to go in or not, your homepage is where potential customers will decide quickly whether they’re interested in what you’re offering. Not only this, but a homepage is a launchpad to the rest of your site, so making sure it’s got both form and function is essential 
Here are some areas of importance when it comes to building a successful homepage: 
 

BRANDING

Did you know that 94% of first impressions of websites are design-related? A good design feeds into all other aspects of your website, and it starts with the homepage. Making sure you’re creating a good first impression with visitors to your site will have a lot to do with how it looks. Take note of the kind of information you’re including on your homepage – make sure you’ve got the essentials whilst also avoiding cluttering the design. 
Of course, branding isn’t all about design. Delivering your brand voice is everything from the use of your logo to the tone you take with your writing. Being consistent is crucial, as well as putting yourself in the shoes of an ideal customer; are you providing a positive and informative experience? 
 

CALL TO ACTION (CTA)

It’s safe to assume that visitors to your site will be looking for something in particular, so you want to make sure that they can find it easily and quickly. As well as a straightforward navigation bar, including relevant call-to-action buttons, will guide your visitors efficiently and inform your conversation rates. The more intriguing the CTA is, the better chance you have of users spending more time on your website. 
 

WRITING

Firstly, everyone hates typos. Once they’re spotted, they’re hard to forget. Have at least one extra pair of eyes look over your copy before clicking publish. Better yet, find someone who isn’t as familiar with the business who is less likely to unintentionally skip over-familiar content. 
As well as being clued up on your grammar, the copy you choose for your homepage could be a user’s first impression of who you are as a brand. If you’ve got to pique someone’s interest quickly, focus on the benefits your business can offer over the features/services. It may be important to describe what you do, but try to relate it to the consumer and why it matters to them; you can go into more detail on other pages. A homepage is a snapshot of your business, so make sure it’s delivering a good message.
Don’t forget: make sure your copy is optimized for search. 
 

IMAGES

Visuals matter. A lot of homepages will make use of hero images in order to grab people’s attention, and for good reason. Try to use original imagery that’s of high quality and clearly communicates your brand. 
 

CONTACT DETAILS

These should be clear from the very start. Limit the hesitation for customers and make it obvious how they can get in touch. Ideally, your contact details should feature on all pages to ensure maximum conversion opportunities. Remember to include links to your social media accounts, too. 
 

USER EXPERIENCE (UX)

Understanding and continually improving the user experience (UX) of both your homepage and your website as a whole is the best route to a successful site. Here are a few things that can affect the UX of your homepage:

  • Page speed – A single second of added page load speed can cause sales to drop by 27%. if the page takes too long to load, users will simply give up and try a different site. To ensure you’re keeping that bounce rate low, monitor the loading times of all pages on your site. This is something we can help with.
  • CTAs – as we mentioned above, clear navigation through your site is essential and it starts with the homepage. 
  • Consistency – what you present on your homepage should also be reflected in the rest of your site. Ensure you’re consistent with design, messaging and content. 
  • Broken pages – it’s frustrating as a user to have found the link you need, only to find that it leads to nothing. Monitor your pages to make sure that any links from the homepage continues the user journey and doesn’t disrupt it. 
google ads

Is Now the Best Time to use Online Advertising?

by Businessgoogle adsWeb design

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface

It’s no secret that with the NZ on lockdown, people are spending a lot more time online. Streaming platforms like YouTube and TikTok are becoming more popular across all generations, and Facebook has reported that across all of its apps, messaging has increased by more than 50%.  Despite this, in a recent survey taken by Influencer Marketing Hub, only 22% of brands said they were spending more on online ads and only 1 in 4 companies said that they would increase marketing activities. It’s understandable that with a lot of uncertainty in the business world, people will be hesitant to invest in advertising their products and services. But, at Vivid Designs, we think this could be a mistake. With online activity and search at a real high, reminders to your target audience that you’re still active is a great way to ensure that they keep your business in mind when things are back up and running.  Here are some top tips from us to ensure you get it right: 

BE RELEVANT 

Particularly with advertising on social media, don’t be too quick to jump on the bandwagon of any viral trends. The most important thing is that the content you’re putting out is relevant to your brand and messaging. For more advice on this, check out our blog post on managing your social media during COVID-19.  

BE SENSITIVE

Last week, Facebook announced that it was banning any adverts for face masks or hand sanitizers as part of its efforts to prevent exploitative tactics. It’s important to remember that the current crisis demands a lot of sensitivity and consideration in how business is conducted at the moment. One small mistake could have long-term consequences. 

  • Try to avoid using insensitive words – no ‘killer deals’ or ‘viral content’.
  • Serious doesn’t mean somber – there’s a right way to look at the bright side of a situation through positive messaging; being uplifting rather than dismissive. 

CONVERSION THROUGH CONVERSATION

If the product/service that your business provides is considered ‘non-essential’ and therefore in danger of taking a back-seat at the moment, then look to be creating industry-leading content and focus on remarketing tactics. By focussing on educating and being consistent in your messaging, you’ll be able to establish some credibility in your field. Once consumers are more inclined to make a purchase, you’ll be at the forefront of their minds.  

KEEP UP WITH THE DATA

As priorities are changing, consumer behavior is changing with it. Whilst some sectors will be seeing an increase in search (e.g. health & fitness, food), others like the hospitality industry will be seeing a considerable decline. Using tools like Google Trends more consistently at the moment will help keep you in the loop of any newly peaked interests that have materialized due to COVID-19. This will in turn help to inform any new advertising or messaging.  Now is the time to invest in long-term success for your business. It may be all too tempting to put a pause on your marketing activities, in order to ‘see what happens, but being proactive during these times will ensure you remain relevant and connected to your customers.  

HOW CAN VIVID DESIGNS HELP?

If you’ve got any questions on the above or are keen to kickstart some online advertising, whether that be paid search or social media ads, get in touch and we’d be happy to

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Social Media In 2022 – What’s in store and How Brands Can Take Advantage

by with No Comment Businesssocial media marketingWeb design

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface The most recent two years have seen an evident change in the manner web-based media is utilized, both for people utilizing it actually, and for brands staying aware of the changing crowds and change in online media conduct.

The pandemic has lastingly affected how online media is utilized even presently, as the world turned out to be progressively dependent on it for correspondence with friends and family, shopping propensities changed, and remote working is staying put for some. Advanced showcasing changes rapidly, and online media in 2022 will be no exception.

For computerized advertisers and brands the same, it is essential to stay state-of-the-art on the most recent web-based media patterns and crowd practices. While it isn’t simple 100% of the time to anticipate what social stages will do straightaway, we can speculate in view of movement from the previous year, and the change in shopper conduct. With additional time being spent at home, computerized associations developing, and the ascent in web-based business, online media organizations should adjust in like manner.

Marks subsequently should do likewise, as the thump on impact will impact how and where they market themselves. So what are we prone to see from online media in 2022, and what will it mean for brand web-based media endeavors? Here is Vivid Designs interpretation of the year ahead.s.

Shoppable Social

With everyone staying at home for so long over the last couple of years, online shopping exploded along with it. Shoppable social isn’t far behind, and by this, we mean a full customer journey, from product discovery to purchase all within the app. What was once a feature that only a few brands were taking advantage of, is now something that is gaining traction fast. 

Because shoppers could only browse online during the pandemic, social media became a huge source of inspiration – more so than it ever had been. Pinterest saw growth of over 100 million active users in 2020 alone (Hootsuite), as people took to the channel to inspire their purchases. Social media networks have picked up on this, and Facebook/Instagram shops have been pushed hard. 

In 2022 this will only increase further, with in-platform purchases, in stream purchasing, and buyable feeds seeming likely. Instagram is predicted to develop even more shopping tools, linked to other aspects of the platform like reels, live videos, and creators, but they are also working on an object identification tool, whereby even products that aren’t tagged can be recognized and discovered to shop.

Pinterest and Twitter aren’t far behind either, with buyable pins and in-stream shopping options also on the cards. The key for all these social networks is to keep the customer in the app, so by providing shopping options that range from identification to discovery and ultimately purchase, they’re ticking that box. 

Brands can take full advantage of this by maximizing their use of these additional tools as they roll out. For any brand that sells products online, they can already upload an inventory, set up a Facebook or Instagram shop, try out product pins, and prepare all imagery and product descriptions ready to go. Starting these basics as early as possible will stand any brand in good stead as changes develop.

It could be easy to try and approach this simply by just uploading everything you have to your social media shop like you would for your website. The main difference for social tools is the same as all best-practice social content – have a strategy, consider the platform, and adapt the delivery for each one and its audience. Not everything works everywhere, so be patient and have a testing plan.

Short Video Content

Reels, Tik Toks, video pins, stories…short-form video content is proving beneficial across most algorithms and social networks. For brands and creators, it’s easier to film shorter clips that require much less bandwidth, editing, and costs, whilst still retaining the higher engagement benefits that come with video content. 

Over 31% of global marketers currently invest in short video content (Hubspot) and the figure is set to rise significantly in 2022. There are a number of reasons why video content is so successful, aside from the algorithms favoring it, and those include users’ preference for short snappy content they can consume as they scroll. There is also a lot less emphasis on needing a video to be of the highest quality.

Of course the higher the quality the better the content looks, but the expectation is certainly lower for stories and quick clips. Viewers are also much more likely to trust and convert from the video content, as they can visualize what they’re paying for.

For 2022, brands should ensure they’re making the best use of all video tools on each platform, but remember despite the increase in video, many people use social media without sound on. Make sure your videos are captioned, subtitled, or have visual text.

Creator & Influencer Collaborations Will Become Commonplace

The beauty of social media is that anyone at all can use it to share their passions, creativity, business ventures, and turn hobbies into moneymakers. Influencer and creator marketing is booming, as increasingly brands recognize the value of engaged social media audiences. Huge follower numbers are no longer required, with micro-influencers also doing great things and delivering niche results.

Despite the impression that the space is saturated, this is actually not the case, with social media providing a space for everyone. The pandemic saw more people turn to self-employment, trying out new things, and looking for ways to make money than ever before. Along with this shift came their social media activity. It’s not something that global marketers are ignoring, as demonstrated in the results from a recent Hubspot survey:

  • 46% of global marketers plan to increase investment in influencer/creator marketing in 2022
  • 11% say influencer marketing is the top ROI generating trend they’ve tested
  • Over 56% of marketers who invest in influencer marketing work with micro influencers
  • Businesses are set to spend £15billion on influencer marketing by 2022

With this in mind, social networks are enabling influencer and creator collaborations with brands even further, with the development of more in-platform tools that allow for monetization of content. 

We already have Instagram’s Creator profiles, branded content ads, and new post features such as shared posting between two profiles. Facebook has its Brand Collabs Manager, Youtube has Brand Connect and Twitter is developing their Super Follows offering. Tik Tok realized that they needed to be in on the action and created Tik Tok Creator Marketplace.

These tools allow creators to get paid for the work they do, and allow brands to continue marketing through this channel and with real value. The best practice for brands would be to use all tools available to them when working with creators and to be prepared to pay fairly for the activity. Pretty soon influencer marketing won’t be viewed as a novelty at all, it will be seen as the viable marketing tactic that it is, and needs to be done properly.

Live events

Similar to video, live events across LinkedIn, Facebook, and Instagram are seeing a strong response for brands currently utilizing them. Although there has been a significant shift in digital connections, users and customers do still require that direct connection which is why live events perform so well. By giving followers and customers/potential customers the opportunity to communicate directly with you, they can gather the exact information they’re looking for in an authentic way. 

For brands, it also shows you exactly what customers are looking for. The key to success for live events for brands will be to mix it up – try Q&As, how-to’s, offer expert opinions, and get creative in delivery.

Customer Service

With so much more activity occurring on social media, the need for dedicated customer service teams will only increase. This is an area that is already well established, as more people refuse to sit on hold or wait days for an email reply when instead they can tweet, post, review, comment, or DM via social media.

The expected response time on social media is a lot shorter, giving a better customer experience and this isn’t something brands can overlook, especially if shopping is to be done directly on social media going forwards.

Ensuring you have the capacity to manage the volume of customer service queries will be essential to success for brands, as by nature social media is so public. Brands will need to be clear on customer service availability, be consistent in their approach to queries, and be able to deal with issues immediately, rather than channel hopping away from where the customer has contacted. Keep user experience in mind at all times.

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Why Is Your Website Speed So Important?

by BusinessWeb designWebsite-speedWebsite-speed

Site load speed is the time it takes to completely show the substance on a particular page, and as client conduct develops and they become less quiet, it’s turning out to be a higher priority than at any other time to ensure it’s just about as rapid as could really be expected.
Google, alongside other web search tools, punish destinations that have a sluggish burden speed, as this connects with helpless client experience. Google doesn’t see this well, thus it is reflected in their rankings. Implying that site load speed has the ability to represent the deciding moment of your site.
Amazon says that one moment of burden slack time would cost them $1.6 billion in deals every year” – an exceptional illustration of the effect site speed can have on your business.

First Impressions Are Lasting Impressions!

For an online business, your web load speed is your ‘first impression’, so, as with any first impression, you want to make sure it’s a good one! Quick web load speed gives the user a stress-free experience and makes them feel in control, which means they’re more likely to spend longer on your website and return in the future. 
However, if your page loads slowly it can signal to the user that something isn’t quite right which can, hand in hand, make them question the professionalism of your company, causing them to drop off. 
This is also referred to as a bounce rate which is the percentage of visitors who come to your site and leave after only viewing one page. The bounce rate is impacted by a number of factors, including load speed. Those who bounce only view one page before abandoning the site, therefore the load speed of that first, and only, the page they view is extremely important. 

How Does Web Speed Impact SEO?

Website performance has a heavy impact on the conversion rate – the percentage of users that visit the site who convert. For example, if 100 people visit a page advertising washing machines, and 5 users actually click the buy button, then the conversion rate would be 5%. Studies have shown that the quicker a web page loads the better the conversion rate. Showing how important a smooth user experience is to reach the business’ desired outcome.
 

So, How Fast Should A Website Load?

 
The magic number that Google is looking at is 2 seconds! 
The shorter the load time, the more you’ll boost customer confidence and trust in the website, increasing the chance of them returning, and encouraging others to visit it. Research has shown that if the site takes longer than 3 seconds to load you can risk losing 40% of your visitors, which is definitely not a risk worth taking! Recognizing the problem is the first step, the next is to understand why the site is loading slowly and what you can do to improve things to speed it up.
 

How Can You Make a Website Load Faster?

 
So, what can you do to make your web page load faster? There are many factors that contribute to slower loading times, so here are just a few things you can do to help optimize your website:

Optimise images

Images are a vital part of any website. However, if they’re not added correctly they can hinder your website’s functionality and increase loading times. Go through your website and assess every image – Is it fulfilling its purpose? Is it taking up too much space? Could it be cut out? If you can remove it, do. 

Upgrade your web hosting

Although you may have originally kept to a low-budget host, in order to keep up with traffic it’s important to update your hosting plan. The plan you choose, along with the website will impact your site speed.

Uninstall unused plugins

The use of plugins is a great way of improving site performance, however too many can weigh your website down and slow down your load times. So it’s important to only download plugins that you’re actually going to use, and make sure to have regular clearouts.

Use a cache 

Having caching enabled will mean your site speed will be quicker for returning visitors. As when a user visits your site all of the elements need to be loaded, these elements are then stored in a cache (temporary storage on their hard drive), shortening the site load time. 


 

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The Importance Of Finding ‘Quick Win’ Keywords For Your SEO Campaign

by with No Comment BusinessWeb design

There are numerous significant perspectives to an effective SEO crusade. It very well may be fixing all specialized SEO issues on a site, expanding natural traffic, or in any event, meaning to build transformations. The great and pertinent substance is likewise an essential piece of an SEO crusade, as it is a viable substance that assists a page with positioning on Google and thusly carries traffic to a site. Catchphrases are an enormous piece of the substance inside SEO as specific watchwords that connect with the subject of a website page will assist it with positioning for applicable pursuit terms on Google, and in the web crawler results pages (SERPs). In this blog, we will be seeing speedy win catchphrases, why they are vital to an SEO mission, and how to find ‘fast win’ watchwords for your site.

What Do We Mean By ‘Quick Win’ Keywords

Quick win keywords are the keywords on a page that will really make a difference in the SERPs. They must be relevant to the topic of the page and if implemented correctly, can help ensure a page is ranking in the top 10 positions on Google. For example, if you were a local car mechanic and had a website with a service page for tyre replacements, you would include keywords such as ‘tyre replacement’, ‘tyre fitting’, ‘emergency tyre repair’. 

It is important that you don’t just focus on the same keyword over and over again as this would be keyword stuffing. Instead, use semantically related keywords carefully, and truly build a strong page topic that Google and other search engines will recognise and potential reward. ‘Quick Win’ keywords don’t have to be just on the page itself, they could also be included in on-page information such as page titles, meta descriptions, page headings or even in the URL.

Any significant inclusion of keywords will give the page a chance of ranking on Google with on-page information, in particular, being considered a fast-track to ranking for ‘Quick Win’ keywords.

How To Find Quick Win Keywords

When it comes to finding ‘Quick Win’ keywords, there are many different ways of finding the keywords that you need to help your page rank.

Keyword Research

First and foremost, you must carry out keyword research into a topic. Use SEO tools such as Ahrefs or SEMrush to find out the search volume of a keyword, and this will give you an idea as to how people are searching for that keyword or search term, and if it is worth putting it within your content. 

You want to be putting popular keywords and search terms within your content as this is what is generating the most searches on Google, however it is important to consider that many of your competitors will also be going after these keywords and search terms also. 

Competitor Research

Whilst on the subject of your competitors, take a look at what keywords they are including in their content. You don’t want to steal their content however if they are successful in ranking for keywords that you wish to rank for, feel free to take inspiration from their content and include similar keywords that may help your page to rank.

An easy way to do this is to type in the search terms and/or keywords that you wish to rank for and look at the keywords included in the top-ranking pages.

Industry Research

Just like competitor research, industry research is vitally important for a page to be successful. You must include confident and detailed information about a topic and/or subject area for it to be convincing to both your target audience and to Google. 

Look at what the most commonly used and popular ‘Quick Win’ keywords are throughout your industry and ensure that these are implemented within your content. 

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SEO(About search engine optimization) Guide For Beginners | Learn Everything You Need

by BusinessWeb design

2 mins Summary

Search Engine Optimization (SEO) is the Main factor to rank your content on google as there is a lot of content on google but what appears on the first page of google in specific Keyword you research is basically the magic of SEO. It consists of two types- On-Page SEO(Quality of content ) and OFF Page SEO(Backlinks). There is also SEO for e-commerce in which you can do SEO for a single Product also and can rank it on google. There are many Tips and Tricks for SEO Legal and Illegal both like Black Hat, White Hat by which you can rank your content which is included in the blog also it gives you all historical updates for SEO.

if you are new in the Search Engine Optimization (SEO) world, you’ll love this guide.

But why do we want to learn about Search Engine Optimization (SEO)?

Why Should You Care About Search Engine Optimization (SEO)? Let’s clear this first.

Do you know how many websites exist in the world?

More than 1,883,637,867 online and the number is increasing.

Did you know that more than 409 million people on WordPress Platform view more than 23.6 billion pages each month?

Can you imagine?

Did you know that each month bloggers produce 69.5 million new posts? This is insane

It is estimated that by 2019, the global traffic on the internet will reach 2 zettabytes or 2 billion-billion bytes for the year.

Consider Search Engine Optimization (SEO) as oxygen for your online presence. It’s FREE.

Think of Search Engine Optimization (SEO) this way, If a Consumer-focused Content marketing program is the McDonald’s Burger then SEO is the tomato sauce: it only enhances its taste.

From the world’s prominent brands to personal websites, Search Engine Optimization (SEO) is an essential tool to drive traffic, acquire new customers, and build an online presence.

I hope you do know SEO is Search Engine Optimization. But what do we need to optimize?

Well, it can be your content, design, and links.

According to Wikipedia, Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a  search engine’s unpaid results ( can be referred to as “natural”, “organic” results)

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Email Marketing

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When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw Email marketing is a great tool to build relationships with your customers. By providing your target audience with valuable information, you’re able to not only boost brand awareness and promote your products/services but also convert leads into revenue for your business. 
At first, glance, creating an email campaign seems straightforward. However, there are a few things to take note of to ensure you’re getting the most out of this marketing tool.

5-Step Guide To Email Marketing:

DEFINE YOUR AUDIENCE

As with any form of marketing, start with determining what you want to achieve. From there, you can define your target audience. This may not always just be customers or potential customers. For example, if you’re offering a B2B product, you could include decision-makers and key members of staff who may benefit from your service or could influence purchase decisions. 
 

BUILD YOUR EMAIL LIST

Once you’ve determined who you’re going to be emailing, you’ll need to create your list of subscribers. Don’t forget to seek permission from all contacts to ensure they are happy to be receiving emails from you. This can be as simple as an opt-in form on your website, advertising, and e-newsletter on your social media, or referral schemes through existing subscribers.
 

CREATE ENGAGING CONTENT

Depending on the goal of your email campaign, make sure to tailor the content to the type of email you’re sending and that your messaging matches the expectations you’ve set. Here’s a checklist of things we think you must include:

 

AN ORIGINAL SUBJECT LINE 

Make sure you’re pulling people in with an attention-grabbing subject line. After all, the subject line can be the difference between subscribers opening or deleting your email. Try to use original subject lines and mix it up if you’re sending a series of emails over a period of time. 
 

USE VISUALS

Did you know that, 65% of people are visual learners? This means that the majority of the population will digest and retain content far better if it’s accompanied by something visual. Using visual content in your emails will attract people’s attention so that you have a better chance of delivering your desired message. Here are some things you could include:
 

  • Videos – in a world of vloggers and YouTube tutorials, people consume a huge amount of video content daily. It’s a great way to put across your brand in a personable and digestible way. However, people’s attention spans are short so make sure you’re getting your message across promptly and effectively. We recommend focusing on the storytelling rather than the sales. 
  • Images – a picture is worth a thousand words! There’s a reason this phrase is so overused. Include photos that are relevant to your message, whether that’s photos of your products or a graphic highlighting a particular service, high quality images will add to your storytelling
  • Infographics – these are becoming an increasingly popular way to present information and data in a visual way.

 

BE PERSONAL

Adding some personal touches to your campaigns can be done in a few different ways and can make a big difference.  For example, addressing each subscriber by name in your email adds a personal touch and is easy to do. Depending on how you’ve built your email list, you can also personalize the content to the group of people you’re targeting. 
 

DON’T FORGET THE DETAILS

The last thing you want is to click send on your email campaign and then have that stomach-dropping moment of spotting a typo, or find that there’s an error in the design and layout. A great way to prevent this from happening is to send test emails to colleagues or friends so that they can review the email directly in their inbox. Once you’re happy with the quality, you could also consider running an A/B test to experiment with different subject lines or the best time of day to send. 
Timing matters with email marketing. Not only the time at which you send the email, to give it the best chance of being read, but also being sensitive with when to send certain content. For example, under the current crisis, your best move may not be to send sales-focused content.

MEASURE THE RESULTS 

One of the main benefits of using an email campaign tool is being able to track and measure the success of each campaign. In general, with each report generated, you’ll be able to measure:

  • Open rates – what percentage of subscribers opened the email?
  • Click-through rates – how many subscribers clicked your call to action after opening the email?
  • Deliverability – did all emails successfully deliver? 
  • Return on Investment (ROI) – how much business has been generated from the campaign?
  • Subscriber retention – have any recipients unsubscribed after receiving the email?

By analyzing the results from each campaign, you can identify any improvements that can be made and learn more about your target audience.
 

Social Media Marketing

Why Is SEO Always Changing And What Can We Expect When It Does?

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Search Engine Optimisation (SEO) by its very nature is constantly changing and evolving based on technological trends, and this is something that we as SEOs have to be vigilant about when planning a long-term SEO strategy. In this blog, we are going to be discussing some of the big changes to SEO in 2021 so far, and any future changes we can expect to see.  

Why is SEO always changing?

Google and other search engines like to constantly change what can be determined as “good content” in accordance with technological, social, and behavioral changes among those who are using search engines. This can make a long-term search engine strategy quite tricky to master as what may have made web pages perform well once, may not work at another time. By consistently changing the ranking factors and what determines “good content”, Google and other search engines are ensuring that content writers and SEOs are consistently producing up-to-date and useful content which fulfills the needs of users and their queries and/or searches. This is why online organizations with a search engine presence need to ensure that they have a solid search engine optimization strategy in place, incorporating potential SEO changes. 

How is SEO changing currently?

As we’ve already touched on, SEO is constantly changing in several different ways to ensure that online content is the best it can be for users and the most appropriate answers to their searches and/or queries. Here are just a few of the main ways that SEO is changing: 

Mobile Focus

Traditionally websites have always been set up to prioritize desktop users, as for a long period of time the majority of internet users were on a desktop device. In recent years and especially since the advancement of the smartphone, the majority of website traffic is from mobile devices which is why it has become such an important ranking factor for SEO. 

58% of online searches come from mobile devices with mobile users having a higher buying and search intent than desktop or tablet users. This is something that Google and other search engine companies have incorporated into their ranking factors and is something that web developers will need to seriously consider if they want their pages to perform well in the search engine results page (SERP). 

Without mobile optimization, a website will not function as efficiently on a mobile device if it has only been optimized for desktop and/or tablet use. In order for a website to perform well in the SERP, its web pages must be mobile-friendly or alternatively, have a mobile version of a webpage. 

Credit: Ahrefs

Core Web Vitals

“Core Web Vitals” is quite a new term in SEO and it essentially refers to page experience on a web page itself. Core Web Vitals are metrics performed by Google those monitor elements that affect page experiences, such as page loading speed, ease of interaction, and the visual layout of a page. 

Each metric can be used by Google to monitor how users interact with a web page and what can be done to ensure that users have a positive experience on a website and individual pages. The three metrics listed among a handful of others are instrumental in ensuring those on a web page have the smoothest possible experience and this is something the Google bots are taking very seriously when crawling websites and deciding the rankings in the SERP. 

User Experience

Similar to Core Web Vitals with page experience, user experience is also a very important factor that Google and other search engines will look at when crawling websites during algorithm updates. When we refer to user experience, we literally mean that in its entirety. The experience of a user. 

There are different areas within user experience that can contribute to user experience as a whole and that can be recognized by Google as ‘good content’. For example, including relevant videos on pages has become a very significant ranking factor as this can enhance a user’s experience as opposed to unnecessarily large amounts of content. 

Traditionally, large amounts of content and “keyword stuffing” would help a web page to perform well in the SERP however recently and certainly, in the future, more visual elements of content such as videos, images, and other infographics are certainly what Google wants to see when crawling a site and deciding which web pages should rank. 

One of the most important SEO changes that we can expect to see impacting SEO in the coming months is voice search with voice search optimized content expected to be looked at favorably by Google and other search engines when determining the rankings. Voice search content is essentially content that incorporates verbal phrases that are physically spoken into a microphone as a search tool. 

Nearly all smartphones and some smart desktops and tablets will have the microphone feature which allows users to verbally search on the search engine and this is now impacting SERP. Voice search optimized content will often include longtail keywords and verbally spoken phrases. Despite this, since voice search content is now a significant ranking factor, longtail keywords and common verbal search phrases are expected to become common practice for website content that intends to rank on Google and other search engines sites. 

Zero-click searches refer to searches that don’t actually end up with a click on a URL but instead find the answer to a said search query in the SERP. The reason why this happens is that Google will ensure that the highest-ranking pages for a search term will display what they determine to be the most appropriate answer to a search query on the SERP itself, meaning that users are staying on Google and not clicking onto a third party website. 

Zero-click searches also coincide with ‘People Also Ask’ boxes which is a popular feature on Google. This involves similar search terms to those typed in the search bar are placed on display in the SERP with answers displayed, also coming from the highest-ranking pages. 

Search Intent Content

This has been touched on slightly already however Google and other search engines aim to prioritize content that is most relevant to the search terms and/or queries typed into the search bar. This means that the content must contain relevant or semantic keywords and content related to the search term/query to be able to rank. This is so that it meets the searchers’ intent as appropriately and accurately as possible. 

Backlinks have always been vitally important for SEO and a website’s performance in the SERP. Despite this, Google and other search engines are moving away from the concept that as many backlinks as possible are good and are instead going towards the quality of backlinks as opposed to the quantity. 

Web pages are more likely to rank if they have backlinks from high-quality, high-performing websites as opposed to several more links from poor websites. This is essential because it acts as an endorsement in Google’s eyes and if your website has been endorsed by a successful, high-performing website, then your website should indeed be high performing also. 

It is also important to note that having all your backlinks from websites with a high domain authority (DA) number can look a little suspicious to Google. So in the long run it is better to have a range of relevant links to your site even if they have a low DA, as to search engines this is seen as more authentic and more realistic. 

Local SEO 

When your business has a physical location such as a restaurant, spa, or showroom and potential customers or clients can visit, it is important that your website implements a good local SEO strategy. By having a good local SEO strategy in place, when a keyword relevant to your business has searched a map alongside three listings will be shown and thus help your business to expand. 

Over the years search engines have realized that when searching for certain topics, the need for results in local areas is imminent and because of this Google’s local search algorithm majorly focuses on your location when the intent of the query is location-based. As this is an advanced feature of Google, there is no need to add phrases such as ‘near me or the city you’re looking for. 

Local search has been around since 2004, however, due to most searches now being on mobile, it is more important than ever for your business to take advantage of it for the most success. 

Is there anything I can do to prepare for SEO changes?

As we’ve already mentioned, SEO is a constantly developing area that is always looking to change its ranking factors and what it determines to be “good content”, so it is quite difficult to stay ahead of the game at all times. Essentially, no one can be fully prepared for SEO changes as they change so drastically and so often, however, it is definitely possible to keep up to speed with SEO changes and learn to move with the times where you can. 

As a means of general housekeeping and good practice, it is always advisable to continue with the SEO basics and always meet the minimum standards. This involves appropriate, keyword-focused page titles and meta descriptions as well as ensuring that your website has no faulty response codes and no broken internal links. Whilst this may seem obvious, Google will still look to punish sites with any of the above issues where it can when crawling during an algorithm update. 

Another way of preparing for SEO changes is by subscribing to and reading SEO blogs and newsletters. This allows you to receive regular updates on any forecasted SEO changes due to happen with experts in the industry providing high-quality updates that can often be very useful when planning both short and long-term SEO strategies.